On Wednesday, Apple Inc (NASDAQ: AAPL) launched its new dust and water resistant iPhone 7 with a new high resolution camera and reported that the Super Mario franchise debuts on the new smartphones, while Pokemon Go will be available in the updated Apple Watch.
The inspiring ambiance on the show floor in San Francisco was opposed to the Apple's stocks, which spent the major part of the trading day in negative territory, before slightly growing.
However, the share price of the Japanese video games maker Nintendo Co (T: 7974) Ltd's traded in New York jumped by more than 20% after it was announced that the users can download on the new smart phones and Apple iPads Super Mario Run. The debut of the new version of the old series is scheduled for December.
The high-tech giant said that the new iPhone will cost a minimum of $649 and is equipped with 12-megapixel camera. The version "plus" will be equipped with two such cameras, and will cost at least $769.
The device has no entry for the analog headset. The new models allow you to use headphones with the charging input. Yet, at the end of October, there will be on sale new headphones from Apple, built on the Air Pods new wireless technologies and worth $159.
The sales of the new smartphones in major markets, including the US and China, will begin on 16 September.
Senior portfolio manager at Gradient Investments LLC, Minneapolis, Mike Bindzher said that the lack of a traditional headphone input is "likely to cause annoyance to a certain number of" consumers, but then they will get used.
"Every newly manufactured product is better than the last," - he said.
Sales of the iPhones provide more than half of Apple's revenue.
The manufacturer said that the Apple Watch Series 2 would be on sale from September 16 in more than 25 countries.